Same CDs, More Personalization
Consumers and businesses customize everything from air travel to sneakers. Why not CDs?
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Ready to Offer CD Personalization?
Consumers want the ability to upgrade, downgrade, pause, or tailor services instantly based on changing needs, according to research from PYMNTS.
They want the same in for their banking. That's why institutions have quietly begun to offer greater personalization of deposit products over the past 15 years.
Starting with practical enhancements such as expanded deposit insurance, banks and credit unions now offer additional customization features that save significant sums in interest expense.
The CorePoint provides institutions with the processes, training, and technology to personalize CDs within their chosen strategy.
