Term Funding Profit Benchmark

---

Each month, banking executives, managers, and frontline staff work together to gather term funding at branches across the country. But it’s hard for those teams to tell objectively how successful they were at gathering deposits.   

What defines a strong performance? And strong relative to what?

Institutions haven’t had a clear metric to compare themselves to, but now they do: The Term Funding Profitability Benchmark.

This new standard solves significant challenges that traditionally have obscured deposit acquisition performance assessments. It is: 

1. Independent of returns provided by assets
2. Applies to any institution, no matter its asset size
3. Built on comparisons to objective and public data, such as Federal Home Loan Bank advances
4. Complete in accounting for both deposit pricing and volume

The CorePoint will publish its Term Funding Profitability Benchmark™ monthly.

We will also cover what happened in deposit pricing via a quarterly webinar.