To The Point YouTube Channel

In an ever-evolving environment, relying on “CDs at any cost” is squeezing margins and undermining long-term relationships. In this timely webinar, Kasasa CEO Gabe Krajicek and The CorePoint Founder & CEO Neil Stanley will discuss how to elevate, not abandon, your CD strategy – and pair it with behaviorally funded checking and savings to build a stronger, more agile deposit base. This isn't about choosing between rate competitiveness and profitability—it's about engineering a dual-engine deposit strategy that delivers both.  

Ever since interest rates rose, institutions have been focused on funding their balance sheet without eroding margins. All the while, in the background, a quiet but consequential shift has occurred in the deposit landscape: Bank executives can no longer say banks will have more deposits next year than they did in 2025.  Beginning in 2021, the era of "always more deposits" came to an end. Now, for the first time in industry history, institutions may compete for a smaller pool of deposits.  What's changed? Where might deposits have gone? And, what can an institution do to gather more funding more profitably?  In this session, Neil Stanley, CEO and Founder of The CorePoint, and Craig Haymaker, Managing Director of Hedging Solutions at Eris Innovations, will provide clear and actionable answers. 

Since 2022, deposit strategy has taken center stage for community banks. With the Federal Reserve’s rapid rate hikes, the competition for deposits has intensified, and banks are feeling the squeeze. Balancing liquidity needs, funding loans, and staying competitive on rates without eroding profitability is no small feat. This episode features Neil Stanley, the CEO and Founder of The CorePoint, a platform helping banks source fixed-rate deposits more strategically. Listen as he and host Madison Caplinger discuss the current deposit landscape, what community banks can do to stay competitive, and how technology can play a role in reshaping deposit strategy.  

High interest rates during the last two years motivated savers to move money previously parked at a low rate into a certificate. Others were already certificate users and utilized higher rates as they became available. Both groups are now in certificates, some for terms longer than a few months, at rates above 4.5% or even above 5%. With rates now down, institutions are stuck. It appears there’s no opportunity to sweeten the relationship with service because there’s no seemingly positive give-get trade-off. The depositor got a great rate and locked in; it’s a hold-to-maturity incentive for those savers. Why assess a penalty when depositors want to withdraw early? This webinar covers the extent of the CD option opportunity.

 In this episode, Neil Stanley, Founder and CEO of The CorePoint, talks about how banks need to move beyond the rate sheets of old and start developing products for consumers living in an age of apps and e-commerce. He also touches on how banks, in responding to interest rate changes, can go beyond knee-jerk mentality and respond thoughtfully. 

Learn from Kasasa and The CorePoint about the challenges and opportunities facing community financial institutions today.

We talked about how time deposits have gone from obscurity to star of the show and how the largest banks in the U.S. have taken the lion's share of time deposits. negotiate CDs with depositors and helping them find the right solution.

In this episode Rutger van Faassen speaks with Neil Stanley, CEO and Founder of The CorePoint about his WHY, WHAT and HOW when it comes allowing your frontline staff to successfully negotiate CDs with depositors and helping them find the right solution.

Inflation has catapulted deposits from a low-priority issue to a top concern for banking executives nationwide. With interest rates unlikely to change significantly in 2024, the competitive landscape is fierce - and it may become more fierce if interest rates decline.  The CorePoint and DeepTarget discuss the historic volume of certificates maturing within a year, competitors' diverse pricing approaches, and an economic landscape indicating continued pressure on the cost of funds.